The big wigs over at Victoria's Secret suddenly got a brain blast and realized that their merchandise is too sexy
The chief executive of the brand known for its provocative televised fashion shows and alluring stores made an admission yesterday. In her mind, the brand has become "too sexy" -- or at least the wrong kind of sexy.
I don’t know about the “wrong kind of sexy”, but I sure as sugar know that they’ve been pushing it to the wrong market. Or actually…it's probably the right market, because we all know that teenage and pre-teen girls are the most sought-after consumers in the world. And that's exactly who's been spending all their lunch money to get the sweatpants, totes and T-shirts from the "Pink" brand that Vicki's rolled out in 2002.
And hey, since the kids are already in the store buying school clothes, may as well sell ‘em some other stuff, too!
Take a stroll through your local Victoria’s Secret. You’ll probably be greeted with a tame display of Pink apparel. So a 14-year old coming into the store picks out a couple tubes of lip gloss and maybe a shirt. No biggie. But then she heads back to the register....What the heck? Things are starting to get a little funky in here! Girls that look like they should be at home skipping rope are browsing push up bras and thongs.
“Well, so what?” you might say, “This is the adult section of the store.”
Ooooohkaaay. But I can’t remember the last time I slipped into a pair of panties with rainbow stripes, a sheer heart-covered camisole or a polka-dotted bra. And I’m pretty much an adult. Hold on. Lemme check with some other adults … Nope. They said they don’t wear that candy-shop looking stuff either.
I guess the folks at Vicki’s didn’t realize they were peddling lingerie to kids.
“But they sell other stuff,” you might say.
That's pretty obvious. There's tons of kids testing make up, lotions, massage oils, and perfume. And how cute that these products have names like Love Spell, Pure Seduction, Play with Me, Keep the Lights On, Touch Me Gently, and (I kid you not) Massage a Trois. Oh, is that chocolate body paint? Great, I ran out.
But I digress. Vicki’s is at least making a change (even if it’s only because sales are in the tank). Maybe the new trend will be comfortable underwear and bras that won't lift one's girls to one's chin.
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